Important Print Marketing Materials for Realtors

Important Print Marketing Materials for Realtors

For realtors, print marketing stands to be a powerful tool to set you apart from the crowd.  Here to help you boost your brand visibility, The Print Bug brings you a guide to the essential real estate marketing materials every realtor must have.

1. Business cards –

Real estate relationships often start in non-business settings. If you have business cards on hand, you can provide interested parties important contact information. Give yourself a competitive advantage by trading conventional marketing materials with something more innovative and unique. A card that merely lists your business name and contact details in a small, plain font, won’t be memorable. It will quickly be forgotten once it leaves your hand. Thick and heavy paper tends to look and feel more professional, so if you want luxury, go thick. We recommend our ultra-thick cards with a bold colored center layer. Finishes and coatings can create a dazzling effect, or an understated feel. A matte finish is clean and classic, whilst Spot UV and foil will make your business card sparkle, and stand out.

1. Brochures –

Brochures are an effective and cost-effective way to showcase your brand, spread information about the current real estate market, services you provide, and the benefit of your brand.Individuals who are looking for real estate, or more information about the current market, will gladly read a brochure from a reputable business. A well designed and printed brochure lends any business an air of brand reputability. In addition, a good brochure will not feel like an advertisement, as long as it is useful. To set your brochure apart from the pack, try using eye-catching colors, clear text and a uncluttered aesthetic for maximum results.

1. Postcards –

Postcards are an effective and fun way to spread your message, either by directly handing them to your customer or direct mail. Postcards are an innovative twist on traditional direct mail materials, perfectly suited to the real estate industry. With limited space for information, emphasize what you have to offer, the properties you’ve sold in the area, or properties you currently have for sale in the area. Postcards can be used to do the job of flyers, but in a way that feels new and innovative. Choosing professional images and material that presents information in an articulate manner helps people trust the company. As with business cards, selecting the appropriate paper stock and finishes can build brand recognition and give you a competitive edge.

1. Yard Signs –

Yard signs can key to grabbing the attention of passerby and a well-designed and printed one can do just that. A poorly done sign is suggestive of a bad company, but a good sign that is well designed and printed on high quality material, will send prospective customers straight to your business. These are a highly effective way to build your brand visibility in a local area and creates a sense of reputability when viewed amongst friends and neighbors.